ARM & HAMMER™ Charcoal White Toothpaste Review

Lifestyle, Reviews

I was invited to review Arm & Hammer’s Charcoal White toothpaste recently.  The goal was to brush my teeth exclusively using the chosen toothpaste twice a day for 5 days and report my findings.  Arm & Hammer also sent some mini samples of their other flavours for me to give out to friends and family.  Oscar loved playing with all the boxes!


What is the difference with Arm & Hammer™ toothpastes compared to others?

To be honest, I had never tried this toothpaste brand before.  I grew up using soley Colgate- the bog standard one with nothing fancy.  When I made my own toothpaste buying decisions I always tended then to either stick with Colgate or pick up Macleans or Aquafresh, depending what deals were on.  What makes Arm & Hammer toothpastes different is their unique baking soda formulation that claims to deliver the ultimate deep clean.  Baking soda is a natural, less abrasive cleaner compared to other whitening toothpastes; its particles are able to dissolve deep down into the microscopic crevices on the tooth surface, resulting in a deep clean.  The Charcoal White toothpaste has a bold claim on the box saying it removes 100% more surface stains compared to other whitening toothpastes, so I was keen to put it to the test!

“Arm & Hammer™ Charcoal White™ removes 100% more surface stains than a non-baking soda toothpaste (when used twice a day as directed).”


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I will try to get a better photo when the room is a bit brighter, but there is definitely a difference!

So my first impression was that I could definitely taste the baking soda, but this was not a bad thing, it was just different compared to every toothpaste I’d tried before.  My teeth also looked grey during brushing due to the charcoal!

Honestly, after the first brush, I noticed the deep clean effects and my teeth seemed brighter and I was sure some stains were removed already.  After 5 days I definitely noticed whiter, somehow shinier gnashers and my teeth felt like they would feel and stay fresher for longer after brushing.


I went into the challenge with an open mind, thinking I might or might not like it.  What I did not expect was that I would LOVE it and that I would tell all my friends and family about it and now here I am blogging about it!

I have tried many teeth whitening toothpastes in the past and NEVER noticed any difference, in fact I would often ask myself why I bother choosing the ‘whitening’ ones when they would cost more and my teeth would stay the same.

I can honestly say that I have switched brands for good now (this is not an ad!) and I have already convinced some friends and family to do the same!

So thank you Arm & Hammer and also The Insiders for the opportunity 🙂

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Another way to make your teeth look whiter is to get a tan 😉

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